Page Loading Speed

40% of people will abandon a site if it takes longer than three seconds to load.
If you improved your site load speed from 4 seconds to 3 seconds, you could increase traffic by 66%.

Why is page speed so important?

The time it takes your page to load impacts:

  • First impressions
  • Whether people wait for your page to load.
  • How Google measures the user experience for your website and hence your rankings for a search

The easiest way to grow revenue?

Reducing your page load speed could be the easiest and cheapest way to increase your traffic and revenue

Amazon’s research shows that if their site loaded 1 second slower, it would cost them $1.6 billion a year.

Is page load speed on a mobile important?

Most Google searches take place from mobile devices so Google gives more credence to mobile speed than desktop/laptop computers.

page loading speed and increasing revenue
Making money with web marketing and conversion rate optimisation

The cost of a slow web page

  • A page that loads in 3 seconds will have 32% more bounces than a page that loads in 1 second.

  • When page load time increases from 1 second to 5 seconds, the probability of bounce increases 90%.

  • 46% of users don’t revisit slow websites.

  • 85% of mobile users expect web pages to load faster on their mobile and 14% expect a mobile page to load instantly.

* A bounce is when someone abandons a webpage before it loads or within seconds of it loading.

But. . . my site already loads quickly

You will never see what you visitors are seeing because on your first visit, your browser stores large parts of the site so that the next time you visit, it will load faster.

How can I measure the loading speed of my website?

The best way to test how quickly your website loads is using a testing service like
It’s free and you can emulate what the speed would be from mobiles or desktops and from many cities around the world.

Page loading speed help from Blackstone Moss

Free Consultation

Ok, it’s a chat really, but we are in marketing so please excuse the elaboration.
A phone call will help you understand if we are the right people to work with to grow your business.

. . . but before you call

We’d like to have a look at your website just like a real visitor with no forward knowledge or preconceptions so please use the contact form and we will call you.

web marketing & design free consultation Blackstone Moss

Related pages

What makes a page load slowly? – coming soon
Web hosting
Why don’t people stay on my website very long?