We see the web differently from most web designers because we were once the client and expect a website to be more than just pretty.
We see the web differently from most web designers because we were once the client and expect a website to be more than just pretty.
Websites have a purpose and we work with you to ensure your site is designed to be effective, not just pretty
Whether you need more sales or fewer support phone calls, we can help.
We see the web differently from most web designers because we were once the client and expect a website to be more than just pretty.
Websites have a purpose and we work with you to ensure your site is designed to be effective, not just pretty
Whether you need more sales or fewer support phone calls, we can help.
What is good web design?
Who is the website for?
Good design is understanding who the customer is, what they want and how best to deliver it for them.
What does it look like?
The look fits around the content and purpose of the site. The design should not make the site slow or be overly distracting.
Design should never compromise usability
It’s easy to get carried away with cool design and forget what it’s like for your users and why they are there.
You will never see what your visitors see
Over familiarity means that as a site owner you can never see what your visitors see. What is obvious to you may be unfathomable to them.
Memorable
It’s easy for websites within an industry to look similar because they all use each other as a reference point. This can make it extremely hard for a visitor to tell them apart and remember where they have just been.
Choosing a less generic style of image or a totally different layout makes a big difference.
What is research based web design?
Eyes keep us on a page longer
The girl at the top of the page is looking at you. Research shows that you will stay 32% longer on this page.
We have used that girl’s eyes again below, try not to pause when you scroll past them, it’s difficult because we are programmed to look at eyes.
Eye tracking
Eye tracking technology shows that people look at the top of a webpage in an “F” shape. They check there is a logo top left, the eyes then scan across and observe the menu and whatever is immediately beneath it. That’s why, we have a really obvious page title, so people know they are in the right place.
Linear story
The early text on this page is laid-out in a single column so that it is obvious what to read next. It is best to avoid expecting your visitors to think because it will always lead to some clicking away and on to the next site.
Photos of attractive people
There is a lot of research that sadly confirms we are all better disposed to attractive people. One study showed that men were willing to pay twice as much for a bank loan when the photos on the brochure were of attractive women. Women are far more sensible.
Selected work
Teleconferencing company
Hampton Farmers’ market
Charity website
Upscale local business
Bayside Farmers’ market
Wombat Warmth e-commerce
Free Consultation
Ok, it’s a chat really, but we are in marketing so please excuse the elaboration.
A phone call will help you understand if we are the right people to work with to grow your business.
