Conversion Rate
Optimisation

Converting more of your existing visitors to customers.
More revenue and more customers without paying extra for advertising.

It’s the customer’s view of your business

CRO looks at things from the visitor / customers perspective, because if you don’t make it easy for them to get what they want, you won’t get what you want.
The objective is to remove any friction, points of indecision and the need to visit other sites for comparisons etc

What do Amazon and Apple do?

The most successful online companies are constantly working to increase the conversion rate of their websites.
They have been doing this so long that they are looking for small changes to increate the percentage of people that buy.
For normal organisations, when you first start optimising your site for conversions the increase in revenue can be profound.

Frog in glasses looking intelligent and thinking about conversion rate optimisation

The easiest way to illustrate CRO is to employ an example, so let’s assume that our customer want to buy a stand-up desk and they have just arrived on your website.

Does the page load quickly?

If the page takes more than 3 seconds to load most visitors will move on to the next website.

Am I in the right place?

Your visitor should know within 5 seconds they are in the right place and what the business is called.

Landing pages

If the visitor clicked on an ad for stand-up desks they should arrive on a page that shows stand-up desks not general office furniture.

Does the website look trustworthy?

Is the website professional and up to date?

Finding the product

Can the customer find the product through search or a really clear menu?
Many companies structure their menus based on internal divisions which do not always make sense to the outsider.

Product comparison

Is it easy to make a comparison of similar products?

Reviews

The customer needs to know the product is good and your business is trustworthy.
If you have unbiased reviews on your website you remove the need for them to look on other websites for reviews.

Competitively priced?

For more meaningful costs we all tend to shop around a bit. If you can remove the need to for people to do that you will remove the need for people to visit competitors.

Support

People need to know that you have very clear (and ideally no quibble) return policy. This takes the risk out of doing business with you.
This needs to be easy to see and on the product page not hidden in small type somewhere.

In stock?

Is it clear that the item is in stock?
There is nothing worse than completing the account creation and purchase and then discovering they company does not even have them in stock. You’d think twice about buying from that company again.

Will they ship to you?

Again, there is nothing more annoying than getting to the end of the purchase process before discovering they won’t deliver to your area/country.

. . . and that’s just the beginning.

Conversion rate optimisation - Melbourne - blackstone moss

Can’t I do this for myself?

Yes, you could, in fact that’s how we started because we could not find anyone to do it for us.
The challenge in doing it for yourself is that you need skills in:

  1. Copywriting
  2. Web design
  3. Web page building
  4. You’d need to separate yourself from the business and look at your website as if you have never seen it before.
  5. You’d also need to be sufficiently motivated to research the CRO field and be familiar with known web behavioural research so that you are not re-inventing the wheel.

It’s pretty tricky running a business and doing all of this, we know we did it.

Is it expensive to optimise my website?

How much would you pay to increase profitability by 50%?
Conversion rate optimisation is an investment and unlike adding a extra sales person, it is working 24/7 and can have profound impact on your business.
It can be a one-off cost but most organisations quickly realise the huge benefits it can deliver and will run a continuous program.

What’s involved?

We need to understand:

  • Your customers / visitors, who they are and what they are looking for
  • Your industry
  • Your current website, can it be fine tuned or do we need to build a new one?
  • There are normally frequent adjustments to the website during the process, so it is important that it is built on a technology like WordPress that makes this easy.

What’s the next step?

We’d start with a chat to understand where you are, where you want to be and a bit about your business.
Before talking we’d like to see your website like a normal visitor would.
This is all part of the process of us understanding if we’d like to work together and there is no cost.

Free Consultation

Ok, it’s a chat really, but we are in marketing so please excuse the elaboration.
A phone call will help you understand if we are the right people to work with to grow your business.

. . . but before you call

We’d like to have a look at your website just like a real visitor with no forward knowledge or preconceptions so please use the contact form and we will call you.

CONTACT US
web marketing & design free consultation Blackstone Moss