Web marketing agencies like to break things down into easy to sell niches like advertising, SEO, web design.
In practice, the world is more complicated, and this approach misses some of the easiest wins available.
Web marketing is more than just ads
It sounds like spin, but it really is important that all aspects of your online presence work properly together.
Advertising
Ads need to work seamlessly with your website to be effective. Good landing pages reduce advertising costs and convert more visitors to customers.
Targeted landing pages
An advertisement or post for golf clubs should link to a page on golf clubs, not general sporting goods.
Take visitors to a general page and your conversion rate is lowered and your ad costs go up.
Page loading speed
If your page is not loading fast enough, you could be losing 40% of your visitors, paying more for advertising and ruining your Google search ranking. How many of those lost clicks did you pay for? This could be the most important thing you do!
Conversion rate optimisation
The look fits around the content and purpose of the site. The design should not make the site slow or be overly distracting.
Copy writing
If your visitors don’t stay long on your pages Google will push you down the search results and make you pay more for ads.
Your copy defines the character of your business to the outside world.
Website design
Despite the hype of companies selling SEO services, it is not possible to guarantee being on the first page of a search and taking short cuts could get you removed from all search results.
We can help.
Free Consultation
Ok, it’s a chat really, but we are in marketing so please excuse the elaboration.
A phone call will help you understand if we are the right people to work with to grow your business.
